Founded by Harry Longshaw in the 1930’s, Longshaw Card Company mainly produced postcards with a view of beautiful Southern California, including movie star homes and pinups. The images for the cards were often retouched, giving off a poorly drawn appearance. As technology advanced and cards became cheaper to make and easier to produce, Longshaw proved unable to compete, and was forced to close in 1957.
Card 777, titled “Hollywood Boulevard, Hollywood, Calif.” gives us a gorgeous view of one of the most well known streets in America.
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Card 777 - Hollywood Boulevard, Hollywood, Calif.
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The world famous Grauman’s Chinese Theater (the place with all the celebrity footprints) is shown with its’ original signage and architecture.
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| Grauman's Chinese Theater |
The cars parked alongside the street, as well as those driving appear to be mid-1930’s models.
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| The street view from Card 777 |
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| A 1936 Buick Roadmaster |
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| A 1936 Buick Special Model 48 |
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| A 1936 Oldsmobile |
This particular card is in very good condition. For being 70-80 years old, the surfaces are relatively clean, and there is minimal corner and edge wear. A small crease near the bottom right-hand corner shows the original color of the creamy linen paper. While the orange border has faded gently, most of the printed colors have held strong. The back of the card has a few small stains. Someone has written “.75” in pencil at the top of the back, and more than likely, this was done as part of an attempt to resell this card.
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| Reverse of Card 777 |
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| seventy five cents |
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| A description, extolling the virtues of Hollywood |
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| The manufacturers information |
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A handy guide
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This classic postcard was never used, but I managed to find a copy of this card (or a picture of it, at least) that had been sent through the mail!
This card was postmarked in Los Angeles on January 3rd, 1945, only 8 months away from the end of World War 2. The stamp, which features George Washington, cost one cent. The card is addressed to someone in Cleveland, Ohio, and the note simply reads "From Dad."
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